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Is Dollar General a good stock to buy?

For a long time, Dollar General's strategy of blanketing rural parts of the country with discount stores and offering essential products and sundries at low prices in small pack sizes was a winning formula. From its IPO in 2009 to its peak in 2022, the stock gained more than 1,000%. However, since that peak, Dollar General has struggled.

Is Dollar General stock a winner?

Dollar General stock has fallen 71% since its peak in 2022. The company has introduced several turnaround initiatives to return the brand to growth. If it executes, the stock should be a winner. By at least one measure, Dollar General (DG 0.34%) is the biggest retailer in the country.

How much does Dollar General sell?

The firm sells most items at a price point of $10 or less. Dollar General, based in Goodlettsville, Tennessee, operates 20,000 discount stores across the United States and in Mexico. It generated $38.7 billion in sales in the fiscal year ended February 3, 2024.

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